Digitally Printed Wallpaper: A Revolutionary Way to
Customize Your Walls
The world of home decor has been transformed by the
introduction of digitally printed wallpaper. This innovative technology allows
homeowners to create custom designs and patterns, which are then printed onto
wallpaper using high-tech digital printers. With endless possibilities and
options for customization, digitally printed wallpaper is quickly becoming a
popular choice among homeowners, designers, and architects alike.
One of the most significant advantages of digitally printed
wallpaper is the ability to create unique and customized designs. With this
technology, homeowners can choose from an extensive range of colors, patterns,
and images to create a wallpaper that is truly one-of-a-kind. Whether you want
to add a personal touch to your bedroom, create a feature wall in your living
room, or transform your entire home with a bold and vibrant wallpaper design,
digitally printed wallpaper makes it all possible.
Another advantage of digitally printed wallpaper is its ease
of installation. Unlike traditional wallpaper, which can be time-consuming and
challenging to install, digitally printed wallpaper is designed to be easy to
apply. The wallpaper comes in easy-to-handle panels that are cut to fit your
wall precisely. This means that you can save time and money on installation
costs by doing it yourself, or you can hire a professional installer for a
hassle-free experience.
In addition to its aesthetic appeal, digitally printed
wallpaper is also durable and long-lasting. The high-quality materials used in
the printing process ensure that the wallpaper will not fade, peel, or crack
over time. This means that you can enjoy your customized wallpaper for years to
come without worrying about any wear and tear.
Digitally printed wallpaper also offers a range of
environmental benefits. Unlike traditional wallpaper, which can be made from
harmful chemicals and materials, digitally printed wallpaper is made from
eco-friendly, non-toxic materials. This means that it is safe for use in homes
with children and pets and does not harm the environment during its production
and disposal.
The digitally printed wallpaper market has witnessed several
recent developments that are shaping the industry's future. One major trend in
the market is the increasing use of eco-friendly materials in the manufacturing
of wallpaper. Many manufacturers are now producing wallpapers made from
recyclable papers to address issues related to waste disposal and
sustainability, which has become a prominent trend in the market.
Another significant development in the market is the growing
demand for digitally printed wallpapers in the residential segment. Rapidly
growing residential real estate, coupled with increased spending capacity and
willingness for home improvement, is fueling the demand for digitally printed
wallpapers. Moreover, the rising preference for Do it yourself (DIY) home
improvement projects, strongly supported by the influence of social media
platforms like Instagram and Pinterest, has further contributed to the growth
of the residential segment.
Additionally, the commercial application scope of digitally
printed wallpaper is also expanding, with a rising number of hotels,
restaurants, retail stores, malls, and offices using these products. The growth
of the travel and tourism industry across the world has also widened the
commercial application scope of digitally printed wallpaper.
Dynamics of Digitally Printed Wallpaper Market
DRIVERS in Digitally
Printed Wallpaper Market
The digitally printed wallpaper market is witnessing
significant growth, driven by various factors. Firstly, the demand for
digitally illustrated wallpapers has increased due to their superior aesthetics
and durability compared to traditional interior paint. These wallpapers offer a
wide range of benefits and properties, which has led to their growing
popularity in the residential and commercial construction sectors.
Additionally, a shift in consumer preferences towards wall coverings and
increased DIY projects involving wallpapers are expected to drive the market
further. Furthermore, the COVID-19 pandemic has had a significant impact on
consumer behavior and purchasing trends, with homeowners emphasizing home improvement
during the pandemic.
The growing use of digital technology, urbanization, rising
residential spending, and increased awareness about the benefits of digitally
printed wallpaper are the major factors fostering the growth of the market.
However, the market faces challenges such as the lack of standardization,
changing consumer preferences, and the presence of substitute products like
paint and coatings that are environmentally friendly, corrosion-resistant, and
waterproof. The increasing developments and innovations in digital printing,
such as the usage of customized wallpapers for brand representation, are
expected to create growth opportunities in the long run.
RESTRAINTS in
Digitally Printed Wallpaper Market
The wallpaper market may face challenges from rival products
such as paint and coatings. Companies like Asian Paints, PPG Industries,
Sherwin-Williams, Berger Paints, and AkzoNobel have developed
environmentally-friendly products that offer resistance to corrosion, heat, and
water, with multi-year guarantees. These developments have restricted the
consumer shift from paint and coating products to digitally printed wallpapers.
Nevertheless, the rising trend of bold and unique textures in wallpapers
presents growth opportunities for wallpaper manufacturers in the residential
and commercial sectors. The demand for digitally printed wallpapers has
increased due to the influence of modern culture and social media.
Additionally, advancements in digital print technology have contributed to the
wallpaper market's growth, as photo and mural wallpapers with richer colors and
lifelike images gain popularity.
OPPORTUNITIES in
Digitally Printed Wallpaper Market
Digitally printed wallpapers are gaining traction in the
commercial and marketing sectors, opening up new opportunities for
manufacturers. While they were traditionally limited to residential use,
customized digital wallpapers are now being used by businesses to create
brand-specific interiors in malls, gyms, spas, showrooms, hospitals, and other
public spaces. The hospitality industry, in particular, is driving the demand
for window coverings, with over 700,000 hotels worldwide as of January 2021.
CHALLENGES in
Digitally Printed Wallpaper Market
However, the use of chemicals in wallpapers is subject to
rigorous legal regulations, especially in Europe. Printing regulations in
Europe require that emissions of hazardous organic compounds are controlled,
and there are regulations from REACH related to the chemicals used in wallpaper
manufacturing. These regulations aim to reduce carbon dioxide emissions and
support the reduction of carbon footprint. Therefore, manufacturers of
digitally printed wallpapers need to ensure compliance with these regulations
to avoid legal implications.
Despite the challenges posed by regulations, the increasing
popularity of home improvement and remodeling projects is providing
opportunities for digitally printed wallpaper manufacturers. Rising home prices
and mortgage rates have led consumers to invest in home renovation projects to
revamp their traditional household structure. This trend is expected to drive
sales growth for manufacturers of digitally printed wallpapers, especially for
replacing wall coverings that need to be updated frequently due to fashion or
wear. Overall, the digitally printed wallpaper market presents significant
opportunities for growth, but manufacturers need to navigate regulatory
challenges to reap its full potential.
Ecosystem of Digitally Printed Wallpaper Market
The vinyl-based wallpaper product held the largest share in
the market, accounting for over 32% during the forecast period. This can be
attributed to the high demand for vinyl-based wallpapers in both residential
and commercial sectors, along with the convenience of peel-and-stick
wallpapers. Interior designers and architects prefer vinyl-based wallpapers due
to their versatility in both high and low traffic areas, as well as their wide
range of finishes and colors that offer enhanced durability.
On the other hand, nonwoven wallpapers are projected to have
the highest growth rate at a CAGR of 16.9% during the forecast period.
Consumers prefer nonwoven wallpapers as they are compatible with digital
printing, which has been on the rise. Nonwoven wallpapers remain stable in both
dry and humid environments, making them a great substrate for digitally printed
wallpapers. These wallpapers have a perfect blend of natural and synthetic
fibers, similar to those used in coffee filters, tea bags, and gauze. Moreover,
nonwoven wallpapers can be applied directly to the wall and provide smooth,
abrasion-free walls, covering any cracks or imperfections. They are also easy
to remove, making them a practical choice for homeowners and commercial spaces
alike.
The commercial application of digitally printed wallpaper
held the largest share of the market, accounting for approximately 68% of the
revenue during the forecast period. The demand for these products has been
driven by the growth of the travel and tourism industry worldwide, as well as
the increasing number of hotels, restaurants, malls, retail stores, and
offices. To address concerns related to waste disposal and sustainability, many
market players are producing wallpapers made from recyclable materials.
Meanwhile, the residential segment is projected to grow at a
higher compound annual growth rate (CAGR) of approximately 15.3% during the
forecast period. The rapidly growing residential real estate sector, along with
increased disposable income and a willingness to invest in home improvement,
has contributed to the rising demand for digitally printed wallpapers in
residential applications. Additionally, social media platforms like Instagram
and Pinterest have encouraged the popularity of do-it-yourself (DIY) home
improvement projects, and digitally printed wallpapers have become increasingly
popular among DIY enthusiasts.
North America dominated the global digitally printed
wallpaper market during the forecast period with a share of over 35%. The
increase in spending on interior decoration and renovation in the region is the
primary driver of the expansion of the North American digitally printed
wallpaper market. According to the National Association of the Remodeling
Industry (NARI), over 73% of homeowners in the US have carried out at least one
home improvement project since the start of the pandemic. In addition, many
consumers in the region are opting for wallpapers with bold prints and
textures, which is driving the demand for digitally printed wallpapers.
The Asia Pacific region is expected to witness the fastest
Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. Rapid
economic development, fast urbanization, and digitalization are expected to
drive economic growth in Asia Pacific, and the region is expected to experience
the maximum income gains globally by 2050. Huge infrastructure investments are
planned to encourage regional integration, resulting in a shrinking of the
urban/rural income divide. The hospitality sector is booming, as the region has
several popular travel destinations. The pandemic has made several hotel owners
restructure their approach to accommodate customers who were traveling during
the period. As a result, several hotels are using smart technologies and
statement décor, such as digitally printed wallpapers, to mark their presence
in the market.
The inkjet segment dominated the global digitally printed
wallpaper market, by technology, and this trend is expected to continue during
the forecast period. The progress of this technology in the studied market is
attributed to the introduction of high-speed, commercial color printing inkjet
systems.
Dominating Companies in Digitally Printed Wallpaper Market
- A.S. CRÉATION TAPETEN AG
- MURASPEC GROUP
- TAPETENFABRIK GEBR. RASCH GMBH & CO. KG
- MX DISPLAY
- 4WALLS
- GRAHAM & BROWN
- FLAVOR PAPER
- MCROBB DISPLAY LTD.
- ASTEK WALLPAPERS
- EFFECTIVE VISUAL MARKETING LIMITED
- PEGGY-BETTY DESIGNS
- THE PRINTED WALLPAPER COMPANY
- HOLLYWOOD MONSTER
- GREAT WALL CUSTOM COVERINGS
- MOONAVOOR SISUSTUS
- OCTINK
- CASPAR GMBH
- JOHN MARK LTD.
- COLOR X
- MARSHALLS
- ECOSSE SIGNS
- VISION SIGN AND DIGITAL
- SURFACE PRINT
- MEGAPRINT INC.
- SENTEC INTERNATIONAL BV
- Identity Holdings Ltd
- Momentum Textiles & Wallcovering
- Londonart
- JOHNMARK LTD
- Glamora Srl
- Inkiostro Bianco PI
- Tecnografica
- Syndikat4
- DAISY JAMES
- ÉLITIS
- MINDTHEGAP
- YO2 Designs
- Arte International
- Grandeco Wallfashion Group Belgium NV
Recent Developments in Digitally Printed Wallpaper Market
- In 2021, the global printing and packaging company Flint
Group acquired Poteet Printing Systems, a US-based manufacturer of water-based
inks for digitally printed wallpapers. This acquisition will enable Flint Group
to expand its digital printing capabilities in the wallpaper market.
- In 2020, the European digital wallpaper manufacturer
Tapetenfabrik Gebr. Rasch GmbH & Co. KG acquired the UK-based wallpaper
manufacturer Muraspec. This acquisition allowed Rasch to expand its product
portfolio and increase its market presence in the UK and other parts of the
world.
- In 2019, the UK-based digitally printed wallpaper
manufacturer Digimura entered into a partnership with the French wallpaper
manufacturer ADFORS. This partnership aimed to combine Digimura's digital
printing expertise with ADFORS' technical knowledge of substrate production to
create new digitally printed wallpaper products.
- In 2018, the US-based digital printing company Xerox
acquired Vader Systems, a manufacturer of liquid metal 3D printing technology.
While not directly related to the digitally printed wallpaper industry, this
acquisition could have implications for the wallpaper market in the future as
it could potentially lead to the development of new printing technologies with
applications in wallpaper production.
- In 2021, York Wallcoverings, a leading wallpaper manufacturer
based in the US, announced a partnership with West Elm, a home decor retailer.
The partnership involves a collection of digitally printed wallpapers that will
be exclusively sold at West Elm stores and on its website.
- In 2020, JLL Partners, a private equity firm, acquired a
majority stake in Murals Your Way, a US-based company that specializes in
creating custom wallpapers and wall murals using digital printing technology.
The acquisition is expected to help Murals Your Way expand its product offerings
and geographic reach.
- In 2019, Komar Products, a US-based home decor company,
acquired Wall Pops, a digital printing wallpaper company. The acquisition
allowed Komar to expand its product line and improve its digital printing
capabilities.
- Also in 2019, Flavor Paper, a US-based custom wallpaper
company, announced a partnership with Brooklyn-based digital printing company,
WonderWall Studio. The partnership allowed Flavor Paper to offer larger and
more complex wallpaper designs to its customers.
- In 2018, Italian wallpaper company Glamora partnered with HP
Inc. to develop a new digital printing process for wallpaper production. The
new process, called Latex Printing Technology, allows for the creation of
high-quality, eco-friendly wallpaper designs on a range of substrates.
In conclusion, digitally printed wallpaper is a
revolutionary way to customize your walls and transform your home. With its
endless possibilities for customization, ease of installation, durability, and
environmental benefits, it is no surprise that this technology is becoming
increasingly popular among homeowners and designers alike. Whether you want to
add a personal touch to your home or create a bold and vibrant feature wall,
digitally printed wallpaper is the perfect choice for you.
1.
Research Sources
We at Zettabyte Analytics have a
detailed and related research methodology focussed on estimating the market
size and forecasted value for the given market. Comprehensive research
objectives and scope were obtained through secondary research of the parent and
peer markets. The next step was to validate our research by various market
models and primary research. Both top-down and bottom-up approaches were
employed to estimate the market. In addition to all the research reports, data
triangulation is one of the procedures used to evaluate the market size of
segments and sub-segments.
Research Methodology
1.1. Secondary Research
The secondary research study involves various sources and databases used
to analyze and collect information for the market-oriented survey of a specific
market. We use multiple databases for our exhaustive secondary research, such
as Factiva, Dun & Bradstreet, Bloomberg, Research article, Annual reports,
Press Release, and SEC filings of significant companies. Apart from this, a
dedicated set of teams continuously extracts data of key industry players and
makes an extensive and unique segmentation related to the latest market
development.
1.2. Primary Research
The primary research includes gathering data from specific domain
experts through a detailed questionnaire, emails, telephonic interviews, and
web-based surveys. The primary interviewees for this study include an expert
from the demand and supply side, such as CEOs, VPs, directors, sales heads, and
marketing managers of tire 1,2, and 3 companies across the globe.
1.3. Data Triangulation
The data triangulation is very important for any market study, thus we
at Zettabyte Analytics focus on at least three sources to ensure a high level
of accuracy. The data is triangulated by studying various factors and trends
from both supply and demand side. All the reports published and stored in our
repository follows a detailed process to obtain a reliable insight for our
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1.4. In-House Verification
To validate the segmentation
and verify the data collected, our market expert ensures whether our research
analyst is considering fine distinction before analyzing the market.
1.5. Reporting
In the end,
presenting our research reports complied in a different format for straightforward
valuation such as ppt, pdf, and excel data pack is done.